In a world where branding is often surface-level, Chris Mills is redefining what it means to tell a story on a beer label. As the founder of Jones Beach Brewing Company, Chris isn’t just making beer—he’s crafting experiences that bring together community, history, philanthropy, and personalization. From tide charts and scorecards to NIL partnerships and bowling alleys, every label has a purpose. A Tide-Changing Idea It all started in 2017 with the launch of Inlet IPA during a